Hashtag Paid (#paid)

#paid operates a two-sided creator marketing platform with brands and agencies on the demand side and creators on the supply side. It creates value by reducing friction in creator discovery, pricing, contracting, payments, rights management, and reporting within one workflow. On top of the software layer, it offers higher-touch managed services such as campaign strategy, execution, analytics, production, and licensing support. This combination supports both recurring software-style revenue and services or transaction-linked income tied to campaign activity.

Hashtag Paid Inc., trading as #paid, is a Canadian creator marketing company that sells software and managed services to brands and agencies running influencer and social media campaigns. Its main platform acts as a creator marketplace and campaign operating system, helping marketers discover creators, manage briefs and approvals, automate payments, secure usage rights, and measure campaign outcomes. The company also provides strategist-led services for campaign planning, analytics, content production, and licensing.

The business appears to monetise through a hybrid of software access, campaign-related fees, managed service retainers, and likely transaction or licensing take-rates tied to creator engagements. Its customers are primarily brand marketers, enterprise marketing teams, and advertising agencies rather than consumers, while creators are supply-side participants on the marketplace. Banknotes adds a smaller media-property revenue stream through sponsored content and advertising aimed at marketing professionals.