Haxelo

Haxelo operates a two-sided in-game advertising business. On one side, it aggregates endemic ad inventory from game developers and publishers via SDK integrations and monetisation tooling. On the other, it sells access to that inventory to brands, agencies, and marketing teams through programmatic RTB buying, direct campaigns, and managed sponsorship packages. Value is created by matching advertiser demand with game-world inventory that is integrated into gameplay, while monetising both standard placements and higher-touch custom brand integrations.

Haxelo is a Georgia-based private in-game advertising technology company operating a platform for buying and monetising endemic advertising inside video game environments. Its products serve two paying customer groups: advertisers and agencies that want access to gaming audiences through programmatic and direct placements, and game developers or publishers that want to monetise inventory through SDK-based integrations and programmatic demand.

The company makes money through a mix of media spend flowing through its platform, revenue share with game publishers, and fixed-fee managed services for sponsorships, custom integrations, and product placements. Its core proposition is that ads are designed to fit naturally within gameplay rather than interrupt it, with support for programmatic RTB, direct deals, analytics, and bespoke branded integrations.