Hearts & Science

The business model centres on providing a conversion and affiliate attribution system that underpins media and affiliate programmes. The tracking system generates pseudonymous IDs at click time, captures campaign and transaction metadata and reconciles conversions for billing and reporting. This creates value by enabling accurate commission settlement for affiliate partners and performance visibility for advertisers and agencies.

Commercially, the tracking capability is embedded in Hearts & Science’s media and affiliate management services and can also be operated as a stand-alone SaaS platform for clients. Value is created through reliable, privacy-aware attribution that supports campaign optimisation and financial reconciliation, with the agency bundling the technology into managed service contracts or separate software deployments under client or shared domains.

nonstoppartner.net is the technical domain used for a smart tracking service operated by Hearts & Science München GmbH, a German media agency. The service provides conversion and affiliate attribution by issuing pseudonymous tracking IDs on ad clicks and matching them to transactions recorded on clients’ confirmation pages.

The platform is used within the agency’s campaigns and is also offered as software-as-a-service to advertiser and e-commerce clients that need affiliate commission settlement and performance measurement. Revenue is generated as part of broader agency measurement and affiliate management contracts, and through SaaS-style licensing or hosting fees for clients that deploy the tracking solution under nonstoppartner.net or their own partner domains.