heureka!group

The group creates value by aggregating e-commerce product data, prices, merchant reviews and shopping behaviour across multiple Central and Eastern European markets and packaging this into consumer-facing comparison and marketplace sites plus business-facing tools. For merchants, it offers traffic acquisition, direct marketplace sales, reputation programmes and logistics integrations, effectively acting as a commerce enablement and demand generation platform. For brands and agencies, it provides media inventory and campaign execution around product and brand placements. For retailers and manufacturers, it offers market intelligence and pricing insights derived from its commerce data. Logistics value is created by simplifying multi-carrier integration and dispatch workflows. Economically, the business scales with transaction volume, advertising budgets and usage of its data and shipping tools.

Heureka Group is a Czech-based e-commerce price comparison and online shopping advisory group operating across Central and Eastern Europe. The company runs comparison and marketplace platforms that aggregate products and merchants, helping consumers research offers and complete purchases via connected e-shops and a marketplace model.

Its customers are primarily online retailers, brands and agencies. It sells marketplace access and visibility tools to e-shops, advertising formats to brands and media buyers, data and analytics products to retailers and manufacturers, and logistics automation through its Balíkobot shipping platform. Revenue comes from marketplace commissions, advertising spend, data/licence fees and SaaS or transactional fees for logistics integrations.