hibu.com

Hibu operates as a managed digital marketing services and platform provider for SMBs. It creates value by centralising website building and hosting, local listings, reviews, and multi-channel advertising (search, social, display) into a single, service-led platform. Campaign strategy, setup, optimisation and creative work are delivered by Hibu staff rather than via self-serve tools, reducing the need for in-house marketing expertise at client businesses.

Revenue is generated through customised marketing programmes that combine recurring service fees for platform access, site management, listings and reputation management, alongside managed media budgets for search, social and display advertising. The firm also charges one-off onboarding or build fees for assets such as websites. Its model is primarily direct sales to SMBs, supplemented by expansion via acquisition of similar SMB-focused marketing providers.

Hibu is a US-based provider of managed digital marketing services for small and medium-sized businesses (SMBs). It offers an integrated platform that combines website creation and hosting, online listings management, review and reputation tools, and managed search, social and display advertising campaigns, supported by basic analytics and an owner dashboard.

The company generates revenue by selling bespoke, recurring marketing packages that bundle access to its platform with hands-on campaign management and creative services. Its customers are local and regional SMBs that pay Hibu directly for websites, online presence management and paid media services, primarily in the United States. Hibu is owned by private equity firm H.I.G. Capital and has expanded through acquisitions, including RevLocal in 2024 to grow its SMB footprint.