HiCart.com

The business operates a two‑sided e‑commerce marketplace matching consumers with multiple merchants across diverse product categories. It creates value for consumers by aggregating a wide product selection in one online destination and enabling convenient local payment and delivery options. It creates value for merchants by providing digital storefronts, access to local demand, and basic analytics on sales performance.

Economically, the company likely captures value via a commission on each successful transaction processed through the platform, complemented by merchant services such as advertising placements, promotional visibility, and affiliate traffic. The marketplace model allows it to scale product assortment without owning inventory, while deepening engagement with both buyers and sellers via additional services like analytics and promotions.

HiCart.com is a Lebanon‑based online multi‑category marketplace founded in 2016. It operates a consumer e‑commerce platform offering a wide range of goods (such as electronics, fashion, home and groceries) and supports local payment preferences including credit cards and cash on delivery.

The company serves both shoppers and third‑party sellers. Consumers purchase products via the website, while merchants use the platform to list and sell goods, access basic sales analytics, and optionally run on‑site advertising or affiliate activity. Revenue is primarily generated through commissions on marketplace transactions, along with seller services, advertising placements, and affiliate programmes.