HockeyStack

The business operates as a B2B SaaS provider focused on revenue and go-to-market analytics. It creates value by unifying CRM, advertising, website and sales touchpoints into a structured, action-based data model that supports GTM reporting, multi-touch attribution, account intelligence and AI-based analysis. Users access this functionality through a cloud platform with pre-built dashboards, lift measurement and an AI agent that generates natural language insights.

Revenue is generated through subscription-like, contract-based access to the platform, with modular packaging around GTM Intelligence (analytics, attribution, AI analyst) and GTM Execution (automation agents and orchestration). Additional value is created through features such as account research tools, account scoring, enrichment and workflow integration into CRM and ad platforms, which increase platform stickiness and usage. Professional services and onboarding/migration projects provide ancillary revenue while helping customers implement data pipelines and workflows.

HockeyStack is a US-based B2B go-to-market analytics platform for mid-market and enterprise companies. It ingests, organises and transforms data from CRM, advertising, website and sales systems into an action-based model to provide revenue reporting, attribution, account intelligence and AI-driven analysis. The platform includes modules for GTM intelligence, execution via automated agents, account research and lift measurement of marketing activities.

The company generates revenue by selling enterprise SaaS contracts, primarily to B2B marketing, revenue operations and sales teams. Contracts are custom and quote-based, with pricing influenced by selected modules, data volume and integrations, and may be supplemented by professional services and migration support. Customers are B2B organisations seeking unified revenue analytics and attribution rather than consumers.