Humans Not Robots

The company operates an enterprise software model focused on sustainability and cost optimisation for IT infrastructure. It captures and normalises telemetry data from customers’ cloud, on-premise and hybrid environments, calculates carbon and cost baselines, and applies causal machine learning to identify and execute optimisation opportunities. Value is created by enabling enterprises to meet sustainability reporting requirements, reduce energy use and infrastructure spend, and connect technology consumption directly to business metrics.

Commercially, the platform is sold as a subscription-based enterprise SaaS product, often deployed across complex estates in sectors such as media and telco. The company likely layers professional services on top of the core platform—covering pilots, data integration, configuration and ongoing advisory—to accelerate time to value and embed its analytics into customers’ operational and governance processes.

Humans Not Robots is a UK-based, VC-backed software company providing an analytics and optimisation platform that measures and reduces technology-related carbon emissions and associated infrastructure costs. Its flagship platform, HNR to ZERO, along with modules such as HNR Discover and HNR Deliver, ingests telemetry from cloud, on‑premise and hybrid estates, baselines carbon footprints and costs, and uses causal machine learning to generate optimisation advisories and automation.

The company sells primarily into enterprises with energy- and data-intensive operations, including media, broadcasting and similar technology-heavy sectors. Revenue is generated through enterprise SaaS subscriptions to its platform, complemented by professional services for implementation, integration and ongoing optimisation projects, with access typically initiated via sales-led demos rather than self-serve sign-up or published list pricing.