iab-switzerland.ch

The organisation operates an association-based model focused on standard setting, education, and industry coordination for digital marketing and advertising in Switzerland. It creates value by providing certifications, a structured education framework, labelled training programmes with partner schools, and acting as a hub for knowledge sharing, events, and benchmarking data (e.g. dissemination of the AdEx Benchmark report). As an association, it serves member companies in the digital advertising ecosystem (agencies, publishers, platforms, advertisers) and collaborates with partner institutions across the DACH region for harmonised curricula and certificates.

Revenue is generated from membership dues and service fees, course and exam fees for professional certificates, licensing of quality labels to education partners, and fees from events (tickets and sponsorship). This mix of membership plus fee-based educational and event offerings both funds the association’s activities and supports professionalisation and standardisation of the national digital advertising market.

IAB Switzerland is a Swiss industry association representing the digital marketing and online advertising sector. Established in 2009 and based in Zürich, it operates as a non-profit association under Swiss civil law and serves as a networking and knowledge platform for interactive advertising and digital marketing in Switzerland.

The association generates income through membership services, professional education and certification, labelled training programmes, and industry events. Its paying customers are primarily agencies, publishers, adtech and martech companies, advertisers, and education partners seeking recognised certificates, labels, and sector-specific training in digital marketing and programmatic advertising, as well as access to reports and industry networking activities.