Imonomy

Imonomy operates as a programmatic display advertising platform focused on in-image and related formats. It creates value for publishers by converting existing images and visual inventory into monetisable ad placements, using contextual and visual analysis to match ads to content and improve relevance and viewability. The platform connects to RTB ecosystems and other demand sources, dynamically optimising each impression for higher CPMs, and offers publisher support for integration and yield optimisation. Revenue is generated by selling ad impressions to advertisers and demand partners, then sharing realised media revenue with publishers on a performance basis, typically measured and optimised around CPM.

Imonomy is an Israel-based adtech company that provides an in-image and in-screen display advertising platform for online publishers. Its technology analyses page and image context and serves interactive ads over images and screen space, with formats including in-image ads and video overlays.

The platform plugs into programmatic demand via real-time bidding (RTB) and uses real-time data analysis to optimise the value of each impression and maximise cost-per-thousand (CPM) revenues. Imonomy earns revenue from advertisers and programmatic buyers on a CPM basis and shares that revenue with publisher clients, who are typically image-heavy media and content sites; sales-led private deals are initiated via a contact-sales model.