InGo

The company operates a B2B SaaS business model focused on event organisers and marketers. It provides an embeddable advocacy and social‑sharing platform that integrates with event registration and marketing channels to activate attendees’ and VIPs’ social networks. Value is created by increasing event awareness and registrations through peer referrals, and by attributing acquisitions back to shares and advocates via analytics and leaderboards.

Commercially, the platform is sold via demo‑led, account‑managed contracts rather than self‑serve sign‑up. Customers purchase tiered plans that unlock specific modules (e.g. MyShare, GroupShare, VIPShare) and usage entitlements, with certain advocacy tools offered as trials to support adoption. Additional value and revenue are generated through advanced advocacy features and potential professional services for configuration, integration and campaign execution support.

InGo is a United States–based software company providing an event marketing platform focused on peer‑to‑peer advocacy. Its tools plug into event registration and marketing workflows to encourage attendees, speakers, exhibitors and sponsors to share events via social networks, driving additional registrations and tracking referrals.

The company monetises this as an enterprise, demo‑led SaaS offering sold to event organisers and marketing teams. Revenue comes from tiered platform plans with feature entitlements, paid add‑ons such as advanced VIP advocacy capabilities, and likely associated professional services for implementation and customisation. End attendees and VIPs do not pay for the service; they are advocacy users activated by the paying organisers.