InGo

InGo operates a vertical B2B SaaS model focused on referral-led event and content marketing. It creates value by integrating into existing event registration and marketing systems, then automating participant referral campaigns, social sharing and attribution. This embeds the platform into customer workflows and supports recurring software revenue, while implementation services help reduce deployment friction and improve adoption.

InGo is a US-based private B2B software company that provides referral marketing software for event and content marketers. Its platform is built to help organisers, enterprise marketing teams and conference operators grow registrations and content reach through advocate-led promotion, social sharing, referral automation and performance tracking. The product integrates with event registration and content marketing systems and is positioned as a specialised marketing automation layer for event growth workflows.

The company primarily makes money through annual SaaS subscriptions with tiered pricing based on audience size, feature needs and expected referral volume. It also generates additional revenue from project-based professional services for onboarding, implementation and integration support. Its direct customers are businesses rather than consumers, particularly event marketers and organisations running conferences, trade shows and related B2B marketing programmes.