Invideo

The business model centres on delivering cloud-based video creation tools as subscription software. Value is created by simplifying and speeding up video production for marketing, social media and explainer content through a template-led web editor and an AI-driven text-to-video workflow. Users access the tools via a browser, leveraging stock media libraries, brand kits, collaboration features and AI generation to reduce production time and external production costs.

Revenue is generated primarily through recurring SaaS fees for different product lines, each with tiered feature sets and usage allowances. Additional value is created and monetised through embedded access to stock media, voice and AI generation, which are gated behind higher subscription tiers and consumption limits. The company may also capture some enterprise value through bespoke plans for larger teams requiring higher throughput and advanced controls.

Whitesheep Technology Private Limited is an India-registered software company behind a browser-based video creation platform and an AI video generation tool, operated under the invideo.io website. The firm functions as the Indian operating entity for these products, which provide template-driven editing and AI-generated videos for marketing and social content.

The company earns revenue by selling paid software-as-a-service (SaaS) subscriptions for its manual video editor and its separate AI text-to-video product, with free tiers that convert to paid plans. Customers are primarily marketers, social media creators, small and mid-sized businesses and agencies that pay for access to the tools, higher usage limits, premium media assets and advanced AI features.