iq digital

The company operates as a joint‑venture media sales house that aggregates and commercialises the digital inventory and audiences of major German newspaper and media publishers. It packages display, video, podcast and tablet app placements, along with contextual and audience‑based targeting, and sells them to advertisers and media agencies. In addition, it offers branded content production via its brand studio and data products such as audience segments and data‑only licensing for programmatic activation in external buying platforms. Value is created by giving publishers centralised, specialist sales, yield and data commercialisation, and by giving advertisers a single point of access to high‑quality editorial environments, curated podcast portfolios and publisher‑sourced audience data. Programmatic deal models, data delivery into demand‑side platforms and consulting around targeting and measurement support efficient media buying and campaign performance.

iq digital media marketing GmbH is a German digital media sales house and joint venture of several major newspaper publishers. It exclusively markets premium digital inventory and podcast portfolios from its shareholder publishers and partners, selling display, video, tablet app, and audio placements, as well as associated data and targeting products. The company generates revenue by selling media inventory and audience data to advertisers and media agencies via direct insertion orders and programmatic deals, plus project fees for branded content and creative services. Its customers are brand advertisers and media agencies that buy premium publisher inventory, podcast advertising, data segments and campaign services for German B2B and B2C audiences.