Kairos Fire

Kairos Fire creates value by turning real-world footfall and location signals into actionable media planning, targeting and measurement products for brands and agencies. The platform helps buyers decide where to spend, activates campaigns using store-level and audience-level insights, and then measures whether advertising exposure translated into physical visits. This positions the business between measurement, targeting and campaign optimisation rather than as a pure media owner or consumer app.

Kairos Fire is a private B2B advertising analytics and targeting software company focused on helping advertisers, agencies and retail brands measure and improve the offline impact of digital media. Its core platform, Kairos AI, uses proprietary footfall and beacon-derived datasets to forecast store visits, identify high-propensity audiences and geographies, and connect ad exposure with in-store outcomes through dashboards and optimisation workflows.

The company appears to generate revenue through a hybrid model combining software platform access with managed activation and campaign optimisation services. Its customers are businesses with physical store networks, especially retail marketers, media planners and agencies seeking to allocate media spend more efficiently based on store-level traffic and attribution data across web, in-app and social inventory.