Kairos Fire

The company operates a B2B data and analytics platform built on a proprietary network of in‑store beacons installed in retail points of sale. These sensors generate anonymised footfall and visit data, which is aggregated into a dataset used to train AI models for visit prediction, attribution and media optimisation. On top of this data and modelling layer, the firm offers planning, activation and reporting tools (dashboards, attribution, uplift analysis) that plug into online and offline media channels.

Value is created by giving advertisers and agencies a more accurate view of how media spend drives physical store visits, and by enabling budget allocation and targeting based on real visit outcomes. It also provides activation modules that feed this data into buying platforms so campaigns can be adjusted towards high‑performing audiences, locations and times. The beacon infrastructure and data asset act as a defensible core that differentiates it from pure software competitors.

Kairos Fire is a France-based advertising measurement and optimisation provider focused on drive‑to‑store campaigns. It deploys proprietary in‑store beacons across thousands of retail locations and uses this footfall data to train AI models that attribute store visits to media exposure across online, TV and outdoor channels, and to optimise media activation in real time.

The company sells primarily to brands, media agencies and advertising networks that need accurate offline visit measurement and campaign optimisation. Revenue comes from B2B contracts combining access to its analytics and activation platform, managed campaign services, hardware deployment at points of sale and performance‑oriented offerings tied to traffic outcomes.