Kartel

Kartel operates a hybrid B2B model combining SaaS-style platform access with service-led creative execution. The software layer centralises intake, governance, orchestration, performance visibility and brand-specific model training, while the managed layer delivers end-to-end or hybrid production using AI-assisted workflows and human creative specialists. Value is created by reducing production friction, improving brand consistency and increasing output volume across campaigns and channels.

Kartel is a US-based B2B creative operations company that provides both software and managed services for enterprise-scale advertising and brand asset production. Its platform connects briefing, review, workflow orchestration, generative asset creation, model training and delivery in a single environment, with an emphasis on brand-governed outputs informed by a client’s own visual identity, tone and performance data.

The company appears to make money through a hybrid model: enterprise software access to its creative orchestration and client control tools, alongside managed creative production services delivered through a mix of internal workflows, AI systems and human creative talent. Its customers are enterprise brands, agencies and in-house marketing or creative operations teams that need to scale asset production across multiple campaigns, business units and formats.