Kelkoo Group

The business is built around generating and monetising online shopping intent. It operates comparison shopping and review-style sites that attract consumers searching for products, aggregates product and price data from multiple merchants, and redirects qualified traffic to those merchants. For retailers and brands, it provides paid-shopping placements, campaign management and tracking tools, and feed-based integrations to drive sales via cost-per-click and performance-based contracts. For publishers, it offers access to its merchant catalogue via feeds, APIs, and dynamic ad or link solutions to monetise editorial content. Value is created by matching consumer purchase intent with merchant offers at scale across multiple European markets, optimising campaign performance using first-party tracking data, and simplifying cross-platform shopping ad execution for advertisers and agencies.

KELKOO SAS is a France-based operator of comparison shopping and affiliate commerce platforms focused on e-commerce lead generation. Through a portfolio of price comparison sites and shopping networks, it aggregates product catalogues from online retailers, compares offers, and redirects consumer traffic to merchants’ websites while tracking resulting sales. The company’s revenue comes from retailers and brands paying for traffic and sales via cost-per-click and revenue-share models, as well as managed campaign and consulting fees for shopping ads across its own comparison sites and third-party platforms. It also monetises publishers by providing affiliate links and product feeds that earn CPC or revenue-share commissions. Direct customers are retailers, brands, agencies, and publishers, while consumers use the comparison sites for free.