Klook

The company runs a hybrid travel marketplace and first-party retail model. On the demand side, travellers use its web and mobile platforms to search, compare and book activities, attraction tickets, tours, transfers, SIM cards and bundled passes, typically for short-haul and city-based leisure trips. On the supply side, activity operators, attraction managers and local tour providers use the merchant portal to onboard, configure inventory and pricing, and receive bookings.

Value is created by aggregating fragmented local experiences into a single discovery and booking interface, handling payments, vouchers and customer service. For third-party inventory, Klook functions as a distribution and marketing channel, driving incremental bookings. For first-party products such as transport passes and SIM cards, it acts as a retailer. The platform also leverages creator and affiliate programmes to generate incremental demand. Scale, regional coverage, mobile UX and localised payments are core to the value proposition.

Klook Travel Technology Ltd is a Hong Kong–based online travel marketplace focused on activities, attractions, tours, local transport and travel essentials. It operates a mobile-first platform and app where leisure travellers, particularly in Asia-Pacific, can discover, book and redeem experiences and passes, with instant e-vouchers and multi-currency, localised payment support.

The company generates revenue primarily from commissions on third-party bookings, retail margins on first-party travel products (such as SIM cards and passes), and ancillary fees and promotional tools sold to travel experience suppliers. Its paying customers are both end-travellers purchasing bookings and travel operators using Klook as a distribution and marketing channel, while creators and affiliates participate via performance-based referral programmes.