KONODRAC

Konodrac operates a B2B software model providing connected TV and OTT-focused ad‑tech and analytics capabilities. It builds and hosts proprietary ad server, measurement, insights, recommendation and data‑lake tools on its own cloud platform, which clients access via SaaS licences. These products help broadcasters and OTT operators create addressable TV inventory, understand audience behaviour and run targeted campaigns, increasing the value of their advertising and subscription businesses.

Value creation comes from enabling granular measurement of TV and OTT usage, cross‑device audience profiling, addressable ad insertion on HbbTV and OTT, and from centralising viewing data in a dedicated data lake for analysis. The company supports customers with SDKs, connectors and APIs, plus implementation and custom dashboard projects, so TV and media clients can integrate its tools into existing broadcast, OTT and data stacks with limited internal development effort.

Konodrac is a Spain-based software company focused on connected TV and OTT advertising and analytics. It develops HbbTV and CTV ad‑serving, measurement, recommendation and data‑platform products for broadcasters, media groups and OTT services, delivered over its own cloud platform. Its tools cover audience measurement, user insights, ad insertion, HbbTV signalling, recommendations and an OTT data lake.

The company generates revenue mainly from software-as-a-service subscriptions and hosted platform fees for its TV and OTT analytics and ad‑tech products, complemented by professional services for integration and custom dashboards. Advertising-related products are monetised on an impression/CPM basis for campaigns run on broadcasters’ CTV and HbbTV inventory. Its customers are broadcasters, TV operators, OTT platforms and their data and engineering teams, primarily in Spain and similar markets.