Lengow

Lengow operates a B2B SaaS model that creates value by centralising and automating e-commerce product data distribution and competitive intelligence for retailers and brands. Its suite covers advertising feed management, marketplace feed and order management, competitor price monitoring and brand/reseller policy monitoring. Customers use the platform to reduce manual catalogue work, maintain channel-compliant listings, optimise product advertising distribution and inform pricing and distribution decisions using market data.

Value is created by providing a single technical layer that connects product catalogues to hundreds of advertising and marketplace channels and by consolidating competitive and reseller data for pricing and brand teams. The acquisition and integration of a specialist price and market intelligence tool extends its role from feed execution into broader market and pricing analytics, deepening dependence on the platform and increasing potential contract sizes.

Lengow is a France-based B2B SaaS provider focused on e-commerce feed management, marketplace integrations and price/market intelligence. Its platform (including modules for advertising feeds, marketplace listing, pricing intelligence and reseller monitoring) helps retailers and brands structure, enrich and distribute product catalogues across marketplaces and advertising channels while monitoring competitor pricing and reseller behaviour.

The company generates revenue from software subscriptions and related services, targeting retailers, brands, e-commerce teams, pricing teams and agencies that manage large online product catalogues and multi-channel campaigns. Lengow is owned by Marlin Equity Partners and has expanded its capabilities with the acquisition of a price and market intelligence provider, which is now integrated into its product suite.