Linehub

Linehub operates as a multi-label marketing collective that combines technology platforms, media inventory access and managed services. Value is created by aggregating affiliate and partner supply (publishers, webshops, insert inventory owners) and connecting it with advertiser demand, plus by providing tools for customer activation, checkout marketing, parcel inserts and data/insight generation.

Economic value comes from orchestrating measurable customer acquisition and activation for advertisers while monetising publisher and parcel/checkout inventory. Each label focuses on a specific part of the funnel (affiliate, inserts, gamified activations, checkout, rewards networks, data and trend intelligence), allowing Linehub to cross-sell channels, share data and infrastructure, and expand internationally via acquisitions.

Linehub is a Netherlands-based collective of specialist performance and partnership marketing companies. Under one umbrella it operates affiliate networks, insert and parcel marketing services, gamified customer activation tools, checkout and rewards networks, and data and trend-intelligence offerings, largely serving European e‑commerce and brand advertisers.

The group makes money through performance-based affiliate commissions, campaign and distribution fees for offline inserts, retainers and project fees for managed marketing and consulting services, and subscriptions or project fees for data and market-intelligence products. Its direct customers are advertisers, retailers, webshops, publishers and marketing teams that buy performance marketing reach, customer activation, and data-driven insight across online and offline channels.