LINK Mobility

The company operates a CPaaS and marketing automation business model. It provides programmable messaging infrastructure and omnichannel campaign tools that allow organisations to integrate SMS, WhatsApp, email and other channels into their applications and marketing workflows. Value is created by abstracting telecom connectivity, offering APIs, self-service portals and automation capabilities, and by consolidating communication and campaign execution into a single environment. The firm expands reach and local capabilities through acquisitions of regional A2P providers and self-sign-up platforms, integrating them on a shared backbone while maintaining local brands where beneficial. This combination of infrastructure, software and local market presence positions it as a horizontal communications layer and marketing execution stack for business customers.

LINK Mobility Group Holding ASA is a Norway-based communications platform as a service (CPaaS) provider focused on application-to-person (A2P) messaging and omnichannel customer communication. The company offers APIs and portals for SMS, WhatsApp, email and related channels, along with marketing automation, customer data and chatbot tooling used to run campaigns and transactional messaging at scale.

LINK Mobility generates revenue primarily from volume-based messaging fees and subscriptions or licences for higher-value software such as marketing automation, self-sign-up portals and conversational tools. Its customers are enterprises and SMEs that need to send large-scale notifications, authentication messages and marketing campaigns, as well as partners and regional businesses reached through acquired brands and self-sign-up platforms across Europe and other markets.