Linqia

The company operates a hybrid software-and-services model focused on influencer and creator marketing. Its core value comes from providing a platform that uses extensive creator data and AI to support end-to-end campaign workflows: creator discovery and scoring, campaign setup, management, and performance analytics. This software is sold as enterprise SaaS to brands and agencies, often as part of broader contracts that include consulting-style support.

In parallel, it offers managed services where internal teams design, run, and optimise influencer campaigns on behalf of clients, using the platform as the underlying execution and measurement layer. Value creation comes from improving campaign efficiency, standardising creator selection, and providing measurable performance outcomes for marketing teams who lack in-house tooling or specialist expertise.

Linqia, Inc. is a US-based influencer marketing technology company that provides a data-driven platform and related managed services to brands and agencies. Its core platform helps marketers discover and evaluate social media creators, run campaigns, and measure performance using a large proprietary dataset and AI-driven tooling.

The company generates revenue by selling enterprise software access on a subscription basis, bundled with or complemented by managed campaign execution services. Direct customers are business marketers and advertising agencies seeking to plan, activate, and optimise influencer campaigns rather than individual consumers or creators.