Localsensor

The company operates a programmatic mobile demand‑side platform that creates value by connecting advertisers and agencies to in‑app inventory with granular, location‑based targeting. Its patent‑pending LocalGraph technology uses location context to build and address audiences with dynamic creative across video and rich‑media formats. Value is created through improved relevance and performance of mobile campaigns, unified planning/buying tools, and campaign reporting.

Revenue is generated by handling media buying and campaign execution on behalf of clients. The business likely earns a margin or percentage fee on media spend transacted through the DSP, and may also charge service or management fees for fully managed campaigns. Both self‑service platform use and managed execution are offered, with the platform functioning as core infrastructure for mobile in‑app advertising rather than as a content or publisher business.

Localsensor is a Dutch mobile advertising technology company focused on programmatic, location-based in‑app media buying. Its platform functions as a mobile demand‑side platform (DSP), enabling advertisers and media agencies to plan, execute, evaluate and optimise in‑app video and rich‑media campaigns using real‑time bidding and geolocation signals.

The company generates revenue by facilitating media buying on behalf of business customers through a combination of self‑service platform access and managed campaign execution. Its customers are brands and agencies that pay for in‑app advertising campaigns and associated buying and optimisation services, particularly where location‑aware and hyperlocal targeting is required.