Proxi.cloud

The company runs a B2B advertising and analytics model centred on proprietary mobile location data. It distributes an SDK to partner mobile apps to capture background location events across a large number of physical points of interest, then uses this dataset to create location‑based audiences, measure store visits and attribute campaign impact. Value is created for brands, retailers and agencies by improving the precision of local targeting, connecting digital and OOH exposures to in‑store visits, and providing footfall and competitive visitation insights.

Commercially, it packages these capabilities into managed campaign products (drive‑to‑store and reach) and measurement/analytics services (footfall and OOH performance reporting). Rather than offering a self‑service platform licence, it appears to operate as a service‑led media and analytics provider, using its data and tools internally to deliver campaigns, studies and reports for clients.

Proxi.cloud is a Poland‑based location data and advertising technology company acquired by BLIX Group. It operates a mobile SDK and geolocation platform that collect and process location events from partner apps to build audiences, run drive‑to‑store and reach campaigns, and measure footfall and out‑of‑home (OOH) media effectiveness.

The company generates revenue by selling managed digital advertising and measurement services to retailers, FMCG brands, petrol and automotive advertisers, OOH operators and media agencies. Its products cover drive‑to‑store targeting, broad reach campaigns, OOH retargeting and measurement, and location‑based analytics, delivered as campaign fees and analytics projects rather than self‑serve SaaS licences.