LootLabs

The company operates a two-sided ad-tech platform for the gaming ecosystem. On the supply side, it onboards gaming creators (modders, map and skin creators, link sharers, etc.) who integrate its links or units into their content distribution flows. User clicks and downloads are routed through Loot Labs’ proprietary ad delivery, which embeds ads and aims to bypass ad blockers. On the demand side, gaming brands, advertisers and ad networks purchase access to this traffic via CPM-based campaigns and managed services. Loot Labs provides targeting, campaign set-up and analytics, taking a margin between advertiser spend and payouts to creators. Value is created by aggregating gaming audiences, optimising yield per impression, and offering creators a relatively simple path to higher CPMs compared with alternative link-monetisation or gaming ad networks.

Loot Labs is a US-based gaming-focused ad-technology company that enables creators of gaming-related user-generated content to monetise their traffic. Creators route downloads and links through Loot Labs’ platform, which inserts advertising into the user journey using proprietary technology designed to bypass ad blockers and other link monetisation services.

The company generates revenue by selling gaming-centric ad inventory and managed campaigns to brands and advertising networks, then sharing a portion of the advertising revenue with creators on a CPM / performance basis. Its primary customers are gaming brands, advertisers and ad networks buying media, while gaming creators and their audiences are the monetised supply side.