Madgicx

The company operates a B2B SaaS model delivering an integrated advertising operations platform. It creates value by centralising campaign management, AI-based optimisation, creative generation, and reporting for paid media channels, reducing manual work for media buyers and marketing teams and improving the effectiveness of their ad spend. The platform functions as an automation and analytics layer on top of Meta and other ad platforms, while an add-on tracking product improves attribution and data quality.

Revenue is generated from recurring subscriptions to the core platform, priced in tiers that scale with the advertiser’s monthly Meta ad spend and account complexity. Additional value-added modules such as enhanced tracking (server-side CAPI and audits) and expanded reporting allowances are sold as monthly add-ons. This aligns the revenue model with customer ad spend and usage intensity, while offering a free trial to support self-serve acquisition.

Madgicx Ltd. is an Israel-based software company providing an AI-driven advertising management and optimisation platform focused primarily on Meta (Facebook/Instagram) and other connected channels. Its tools cover campaign automation, creative generation, performance reporting, and tracking to help marketing teams manage and optimise paid media more efficiently.

The company generates revenue through subscription fees for its core platform, with spend-based pricing tiers, per-account charges, and paid add-ons for tracking and reporting. Customers are businesses that run paid media campaigns, including performance marketers, direct-to-consumer brands, and advertising agencies that need automation, creative production at scale, and multi-channel reporting for their advertising operations.