Madinad

The company operates a hybrid model combining a mobile ad network with creative and campaign services. On the demand side, it aggregates advertising budgets from brands and media agencies and routes these through its premium mobile ad network and partner marketplaces to reach publisher inventory using contextual targeting and brand safety tools. On the supply side, it monetises publisher inventory via revenue-sharing arrangements, serving rich media formats. It also offers creative production and campaign management, integrating design, ad serving, optimisation and reporting as a bundled service. Value is created by simplifying campaign execution for advertisers, providing engaging rich media formats, and improving monetisation yields for participating publishers.

Madinad is a small Sweden-based digital advertising provider focused on mobile campaigns and rich media formats. It operates both as a premium mobile ad network and as a creative / campaign execution partner, working with marketplaces and contextual targeting providers to distribute ads across publisher inventory.

The company earns revenue by managing media spend for advertisers and agencies, developing rich media creatives, and handling campaign trafficking and reporting, mainly in European markets with a notable presence in Greece through partnerships. Its direct customers are brands and media/creative agencies buying and running mobile and display advertising campaigns, as well as publishers seeking monetisation through its network and partner marketplace distribution.