Making Science

The company operates a hybrid software‑and‑services business model focused on digital advertising and marketing performance. It designs and owns a portfolio of proprietary platforms for creative automation, generative content, predictive marketing analytics, media mix modelling, and e‑commerce operations. These platforms are commercialised via recurring SaaS licences, typically sold to advertisers and brands, and are often bundled with professional services for implementation, data engineering, and campaign activation.

In parallel, the group runs agency‑style activities, including media planning and buying, performance marketing execution, and consulting, leveraging its tools to manage and optimise client campaigns. Geographic expansion and capability enhancement are supported by targeted acquisitions of specialist adtech firms and media agencies. Value creation comes from improving clients’ media efficiency, automating creative and operations, and tying marketing activity more closely to measurable commercial outcomes, for which the company charges software subscription fees, project fees and ongoing retainers or media management fees.

Making Science Group, S.A. is a Spain‑headquartered digital marketing and advertising technology company that combines AI‑driven SaaS platforms with media and consulting services. It develops and commercialises proprietary tools for creative automation, search and performance advertising, marketing analytics, media mix optimisation, generative AI content production and e‑commerce enablement, and has expanded geographically via acquisitions such as Nordic media agency assets.

The company generates revenue from annual licences to its in‑house software platforms delivered as SaaS, alongside professional services for integration, data and analytics, and ongoing managed media and performance marketing services. Its paying customers are primarily advertisers, brands, retailers and other organisations seeking to optimise digital advertising, media investment and e‑commerce performance, often at enterprise or large‑SMB scale.