Matchwinners

The company operates a vertically integrated stadium advertising model built around LED perimeter and video display hardware. It provides venues with LED systems, installation and maintenance, and on-site technical operation. To reduce venues’ capital expenditure and sales effort, it uses leasing and staged financing for the hardware and commits to buying blocks of advertising time from the venues. It then commercialises that media inventory with advertisers, capturing margin between the guaranteed purchases and resold ad space, while also billing for creative production and content management. Value is created for venues by lowering upfront costs and outsourcing media sales and operations; value is created for advertisers by providing access to in-stadium LED ad placements with centralised content delivery.

Matchwinners is a brand operated by CloudMonkeys GmbH, a German company providing LED perimeter and video display systems and related advertising services for sports venues. It supplies and installs LED boards and video walls, manages matchday content playback, and supports the technical operation of these systems during events.

The business generates revenue from financing and leasing of LED hardware, installation and maintenance services, and from monetising stadium advertising inventory. It purchases large blocks of advertising time from venue owners, then resells that inventory to advertisers, and offers content creation and management services. Its primary customers are professional and semi-professional sports clubs, stadium and arena operators, and event organisers, with advertisers as downstream buyers of media space.