medialabel

The company runs a two-sided influencer marketing platform that intermediates between brands/agencies and social media creators. On the demand side, it provides brands with tools and services for planning, activating and monitoring influencer campaigns, including real-time tracking, performance dashboards and fraud prevention. On the supply side, it offers creators a mobile app for discovering campaigns, managing collaborations and receiving payouts and invoices.

Value is created by simplifying campaign execution for advertisers, aggregating a network of vetted creators and handling operational tasks such as tracking, safety checks and payment workflows. The model blends proprietary technology with agency support, positioning the platform as the core infrastructure for performance-based and branding influencer campaigns.

Medialabel Network GmbH is a Germany-based influencer marketing company that operates a performance-oriented influencer platform and creator app. The platform connects brands and agencies with social media creators, offering campaign management, real-time tracking, performance metrics, fraud prevention and a verified safety programme.

The company generates revenue from business clients that run influencer campaigns, while creators access the app for free and receive payouts and automated invoicing through the platform. Medialabel combines software with managed agency-style services to deliver and optimise brand and performance campaigns for advertisers.