MGID

MGID operates a two-sided ad network and technology platform. On the demand side, advertisers and agencies use its self-service and managed services to plan, launch and optimise native and programmeatic campaigns across a network of publisher sites and connected inventory. On the supply side, digital publishers integrate its widgets, placements and publisher tech suite to monetise audiences and manage internal traffic recirculation. MGID aggregates demand and supply, using AI-driven recommendation and optimisation to match ads to users and maximise performance. Revenue is created by taking a margin between what advertisers pay on a CPC basis and what is paid out to publishers, with additional value from analytics, targeting and publisher tools that help improve campaign performance and publisher yield.

MGID is a United States–based native and programmeatic advertising platform connecting digital advertisers with publishers across the open web. It offers native ad formats, a self-service campaign platform and a publisher technology suite used for audience monetisation and management. The company competes with other native ad networks such as Taboola and Outbrain and reports reach of hundreds of advertisers and publishers and hundreds of millions of monthly users.

MGID generates revenue by charging advertisers on a prepaid cost-per-click (CPC) basis for traffic driven through its native ad inventory and programmeatic connections, while sharing a portion of that spend with publishers as payouts. Its core customers are performance marketers, brand advertisers and agencies buying native and programmeatic inventory, as well as digital publishers using its widgets and tools to increase engagement and advertising yield.