MicroAd

MicroAd operates a two-sided adtech ecosystem connecting advertisers and publishers via programmatic infrastructure. On the demand side it offers DSP platforms that provide advertisers and agencies with tools for audience targeting, bidding, campaign management and reporting, backed by integrations with over 200 data partners and AI-based CTR/CVR prediction. On the supply side it offers SSP products that allow publishers to centralise management of direct-sold and programmatic inventory, optimise yield through unified auctions, and access multiple demand sources. Additional geo-targeting functionality leverages GPS-based data from partner apps to support area-specific campaigns. The company creates value by improving media performance for advertisers, increasing fill and yield for publishers, and simplifying operational complexity across fragmented inventory and data sources.

MicroAd is a Japan-based advertising technology company providing programmatic buying and publisher monetisation platforms. Its key products include demand-side platforms for advertisers and agencies, a supply-side platform for publishers, and geo-targeting capabilities based on mobile location data. The platforms integrate data from hundreds of partners and support multi-device ad delivery across web and apps, with AI-based prediction used to optimise click and conversion rates.

The company generates revenue by facilitating programmatic advertising transactions between advertisers and publishers. It earns percentage take-rates and commissions on media spend flowing through its DSPs, revenue-share or technical fees from SSP usage by publishers, and fees for data-driven targeting segments and managed campaign services. Core customers are advertisers and media agencies buying campaigns, and digital publishers and media owners seeking to maximise ad yield, primarily within the Japanese and broader APAC markets.