MiQ

The business model centres on providing technology-enabled media trading and analytics services to advertisers and agencies. MiQ integrates large-scale data signals and identity solutions into proprietary platforms used by its trading and analytics teams to plan, buy and measure programmatic and advanced TV campaigns across multiple DSPs. Value is created by improving campaign efficiency, addressability, cross-channel measurement and the ability to operate in a post-cookie environment through its identity graph and analytics stack.

Commercially, MiQ competes with full-service programmatic platforms and trading desks by offering a combination of media execution, data integrations and reporting via its own tools rather than selling pure self-serve software. Additional value comes from specialised offerings around TV (linear plus digital), audience modelling, clean-room integrations and privacy-first, cookieless targeting, which are bundled into bespoke enterprise engagements with brands and agencies.

MiQ is a UK-headquartered programmatic advertising and analytics company providing managed media buying and data solutions for brands and agencies. It connects hundreds of data feeds and identity sources to plan, activate and optimise digital and advanced TV campaigns across multiple demand-side platforms, using its own data, identity graph and analytics tooling.

The company earns revenue primarily from executing media campaigns and providing related analytics and data services, using its proprietary platforms for intelligence, identity and reporting. Its direct customers are enterprise advertisers and media agencies that pay for managed trading, data integrations, TV planning and cross-DSP activation, rather than individual consumers.