Smoot

Smoot operates a hybrid AdTech model. It provides proprietary software and infrastructure used in programmatic media buying, including DSP-linked optimisation, deal automation, bid enrichment and exchange connectivity, while also offering managed campaign execution and creative support. Value is created by improving targeting precision, reducing workflow friction, increasing programmatic efficiency and supporting campaign outcomes across web, mobile, CTV, social and email-linked activity.

Smoot is a Spain-based AdTech company that develops proprietary programmatic advertising infrastructure and related managed services. Its core products include an AI-driven programmatic platform for open web buying, an agentic PMP creation layer, bid enrichment tools, and an exchange connectivity layer. It also offers managed performance marketing and creative services tied to campaign execution. The company sells primarily to advertisers, agencies, DSP users, demand partners and ad operations teams.

The business model combines software-style platform access with transaction-linked and service-based revenue. Smoot creates value by improving programmatic buying decisions through contextual, semantic, timing and behavioural signals, while reducing manual workflow in deal creation and campaign optimisation. Its positioning is centred on open web programmatic rather than closed-platform media buying alone.