Mistplay

The company runs a two‑sided performance advertising and app monetisation ecosystem centred on rewarded mobile gameplay. On the consumer side, it offers a free rewards app where users earn virtual units for gameplay and in‑app actions, redeemable for gift cards and similar digital rewards. This creates a large first‑party audience and engagement surface, plus behavioural data on mobile gaming preferences and spending propensity. On the business side, it uses this audience and data to deliver user acquisition and monetisation solutions for mobile game advertisers and app publishers. Advertisers fund campaigns targeted at users most likely to generate downstream revenue, optimised using an in‑house AI engine tuned to ROAS and LTV. Publishers integrate SDK and reward‑hub products to surface incentivised offers, directing their users into performance campaigns. Value is created by matching high‑intent players to games, increasing advertiser LTV and providing publishers with incremental revenue from rewarded installs, while the consumer rewards catalogue is funded from this advertiser and publisher spend.

Mistplay is a Canada-based mobile gaming rewards and advertising platform. It operates a consumer Android app that rewards players with gift cards and other digital rewards for downloading and playing partner mobile games, tracking playtime and in‑app activity to drive game recommendations and reward allocation. On the B2B side, Mistplay provides performance user acquisition and monetisation products for mobile game and app publishers. Advertisers pay for performance-driven campaigns aiming at return on ad spend, while publishers can integrate SDKs and reward hubs to monetise their user base via cost‑per‑install (CPI) offers that direct users to install the consumer rewards app. The company earns revenue from advertiser spend, CPI-based installs, and publisher partnerships rather than fixed SaaS fees.