Mobavenue

The company operates a two-sided adtech model. On the demand side, it provides programmatic platforms for advertisers and agencies to run performance and brand campaigns across mobile, CTV and other digital inventory. These platforms use proprietary bidding and machine-learning optimisation integrated with external exchanges and measurement partners to reach CPI, CPA and ROAS goals. On the supply side, it offers SDK and supply-side exchange products that connect app developers and publishers to aggregated advertiser demand, with tools such as header bidding and yield optimisation to raise effective revenue per impression.

Value is created by improving the efficiency and measurability of media spend for advertisers (better targeting and outcomes at given budgets) and by increasing fill rates and yields for publishers (through access to premium demand and optimisation technology). The company captures value through fees linked to media volume and performance and by taking a share of the advertising revenue transacted through its SDK and SSP infrastructure.

Mobavenue is an India-based advertising technology company operating demand- and supply-side platforms for digital media buying and app inventory monetisation. It offers programmatic tools for user acquisition, retargeting and connected TV/omnichannel campaigns, alongside SDK and exchange infrastructure for publishers to sell inventory to premium advertisers.

The company generates revenue primarily from advertiser campaign spend on its performance-focused DSP and retargeting platforms, and from revenue-share arrangements and yield-optimisation services for publishers using its SDK and supply-side platform. Its customers are brand and app marketers, media agencies and performance marketing teams buying media on a CPI/CPA/CPM basis, as well as mobile app developers and digital publishers monetising their inventory.