Mobupps

The company operates as a performance ad network and programmatic technology provider for mobile and digital media. Its core value creation comes from matching advertiser demand with publisher supply through its proprietary programmatic engine, mobile DSP and remarketing unit, while applying fraud prevention, optimisation and analytics to improve return on ad spend and yield. On the demand side it provides user acquisition, retargeting and performance campaigns that optimise towards installs, events and revenue, using its growth engine and DSP to allocate spend across inventory sources, including CTV and its own content properties. On the supply side it connects publishers to programmatic demand and private marketplace deals, provides tools for app and site monetisation, and runs in‑house product review and recommendation portals as additional inventory. The company captures value via performance-based media pricing, media trading margins, revenue share with publishers, and bundled campaign management and reporting services.

Mobupps is an Israel-based performance advertising and programmatic technology company focused on mobile apps and digital media. It operates a proprietary growth and anti-fraud stack that includes a programmatic engine, a mobile-focused demand-side platform, a remarketing division, and publisher monetisation tools. The company also runs its own content and product review inventory used as an additional media channel.

Mobupps generates revenue by running performance marketing campaigns for advertisers and app marketers, and by providing programmatic monetisation and yield optimisation for publishers. It earns from pay‑per‑performance media buying (CPI/CPA), programmatic trading margins and revenue shares on inventory, managed campaign and remarketing services, and monetisation of its owned media properties including CTV channels and product review portals. Customers are primarily advertisers, mobile app marketers, gaming and i‑gaming firms, and digital publishers seeking user acquisition, re‑engagement and app or site monetisation.