Motorway

The company operates a two-sided digital marketplace for used vehicles. On the consumer side, it offers free web and app tools for private car owners to obtain instant valuations and submit their vehicles into daily online sales. On the trade side, a dealer portal provides professional buyers with access to large volumes of privately-sourced stock, bidding tools, documentation workflows and integrated services for transport and payments.

Value is created by aggregating consumer supply, matching it efficiently with dealer demand, and digitising the end-to-end transaction process including valuation, bidding, payment and logistics. The company captures value primarily from the dealer side through per-vehicle purchase fees and margins on ancillary services such as transport, payment processing and insurance distribution, while improving stock sourcing economics for dealers and convenience and price discovery for sellers.

Motorway Online Ltd operates a UK-based online marketplace for used cars that connects private car sellers with professional motor dealers through a web and dealer-facing platform. Private sellers receive an online valuation, enter their vehicle into timed sales, and the winning dealer arranges purchase, collection and payment, typically with free home collection and same-day bank transfer for the seller.

The company monetises on the dealer side through purchase fees and value-added transaction services including integrated payments, logistics and insurance-type products. Its direct paying customers are used-car dealers and other trade buyers in the UK, while private sellers use the consumer-facing service without paying fees. The business is asset-light and does not take ownership of vehicles, acting instead as an intermediary and workflow platform between consumers and the motor trade.