MTG

MTG creates value by acquiring, owning and scaling mobile and online gaming studios, then enhancing their performance via group‑wide technology, UA capabilities and operational expertise. Its studios design, develop and operate free‑to‑play games with ongoing live‑ops, monetisation design and content updates to retain players and maximise lifetime value. Group platforms such as Flow and AdStack centralise analytics, user acquisition optimisation and ad monetisation, enabling portfolio‑wide improvements and synergies across titles and studios. As a listed holding company, MTG also manages capital allocation, using equity and debt to finance acquisitions that expand its gaming portfolio and revenue base.

MTG (Modern Times Group MTG AB) is a Swedish public gaming group that owns and operates a portfolio of mobile and online game development and publishing studios. Through acquisitions such as Plarium, Hutch, Ninja Kiwi, PlaySimple and Snowprint, MTG focuses on mid‑core and casual mobile segments, running live‑ops and user acquisition at scale. The company generates revenue primarily from consumer in‑app purchases and advertising across its games, but its direct paying customers are platform stores and ad buyers transacting within those ecosystems. Internally, MTG has built proprietary platforms like AdStack (ad monetisation stack) and Flow (analytics and UA optimisation) to improve monetisation, player retention and marketing efficiency across its studios, but these are not commercialised as standalone SaaS products.