New Breed

The business operates a hybrid professional services and software model centred on the HubSpot ecosystem. On the services side, it delivers HubSpot implementations, migrations, RevOps consulting, custom integrations and AI agent development, often via scoped projects and ongoing retainers. These services create value by configuring HubSpot, connecting external systems, and operationalising routing and content workflows for B2B go-to-market teams.

On the product side, it develops and maintains HubSpot-connected applications and agents that handle lead, deal and ticket assignment and other workflow automation. These tools are distributed through the HubSpot App Marketplace and direct sign-up flows, giving HubSpot customers access to more advanced routing and automation capabilities. The software reinforces the agency’s consulting practice by driving inbound demand and creating cross-sell opportunities for integration and customisation work.

New Breed is a US-based, privately held growth agency and HubSpot consultancy that provides marketing, sales and RevOps services alongside proprietary HubSpot-connected applications and AI agents. It focuses on helping B2B organisations using HubSpot improve lead routing, sales operations, content and integration workflows.

The company generates revenue primarily from professional services such as HubSpot implementations, integrations, AI agent development and ongoing retainers, and secondarily from recurring SaaS subscriptions to its HubSpot-native routing app and other productised tools. Its customers are B2B firms, typically mid-market and enterprise teams that rely on HubSpot for marketing, sales, service and content operations.