Newsflare

Newsflare operates a two-sided media marketplace. It attracts individual filmers and creators to upload footage, verifies and packages that content, and then sells licences to professional buyers needing editorial, commercial, or broadcast-ready video. On top of the core marketplace, it monetises the same underlying rights-cleared content library through enterprise dataset sales for AI training and through a managed commissioning model where buyers post briefs for bespoke footage creation.

Newsflare is a UK-based digital video marketplace and media platform focused on user-generated and eyewitness footage. It connects individual creators with professional buyers such as broadcasters, publishers, brands, and other content purchasers, offering verified clips, licensing clearance, curated discovery, and commissioned footage workflows. The company also extends its content assets into enterprise AI training datasets through a rights-cleared data licensing offering.

The business makes money primarily by monetising video rights and transactions between contributors and buyers, typically through clip licensing and negotiated usage-based deals. Additional revenue comes from bespoke AI dataset contracts and paid commissioning through its Video Briefs service. Its customers are principally media organisations, brands, content buyers, and enterprise AI teams, while creators supply footage and participate in revenue share arrangements.