Nexoya

The company operates a B2B SaaS model focused on marketing analytics and budget optimisation. It connects to over 40 advertising and analytics channels, centralising performance data and using regression-based models to attribute impact across channels and forecast outcomes. Its AI system then proposes or executes regular budget reallocations to improve portfolio performance. Value is created by giving marketing teams unified visibility into cross-channel results, privacy-compliant attribution without user-level data, and automated optimisation that can increase return on ad spend and reduce manual planning effort. Integrations with platforms such as SAP Marketing Cloud support adoption in larger enterprises and agencies that manage complex, multi-channel campaigns.

Nexoya Ltd. is a Swiss software company founded in 2018 that provides an AI-driven marketing analytics and budget optimisation platform. The SaaS product aggregates cross-channel advertising and analytics data, applies regression-based attribution and marketing mix modelling, and automatically reallocates budgets to improve campaign performance while using aggregated, non-personal data stored in Swiss data centres. The company earns revenue from subscriptions to its platform, with pricing tiers linked to feature set and advertising spend. Its customers are performance marketing teams, marketing managers and digital agencies at mid-sized and enterprise organisations running multi-channel paid media campaigns, particularly in e‑commerce and other digital-first sectors.