Next14

The company operates a hybrid technology-and-services model in advertising and marketing. It develops proprietary data and identity infrastructure (cross-device identity algorithm, data management platform, consent management platform) that underpins its media and retail offerings. This technology is commercialised through licences and platform access, as well as embedded into managed campaign services.

On top of this stack, the firm acts as a media and retail activation agency, planning and running programmatic and retail media campaigns, including on large platforms such as Amazon Ads. It also offers retail digital engagement and in‑store signage solutions in collaboration with hardware partners. Value is created by improving audience targeting, ensuring privacy compliance, connecting online and offline data, and enabling measurable in‑store and digital activation for advertisers and retailers.

Next14 is an Italy-based advertising and marketing technology company that operates as an integrated media and data agency. It builds and operates data platforms, consent management tools and retail engagement solutions, and manages omnichannel media campaigns, including as an Amazon Ads Advanced Partner. The company is now part of the Sae Communication / Next Different group.

Next14 generates revenue by licensing its identity and data technology across Europe, providing access to its proprietary data platform, and charging fees for consent management deployments, media planning and programmatic campaign management. Its customers are primarily brands, retailers, publishers and other advertisers that need audience data, consent management, identity resolution and in‑store or digital media activation services.