Riddle

The company operates a horizontal SaaS platform that creates value by enabling non-technical teams to build, publish and analyse quizzes and other interactive content for engagement and lead capture. Customers use a web-based builder, embeds, plug-ins and an API to integrate this content into their sites, CMS and marketing stacks, gaining data and user interaction without building custom tools.

Revenue is generated via recurring subscription fees tied to feature tiers (Essential, Pro, Business, Enterprise), usage scope (users, domains) and enterprise-grade options (SSO, account management, custom work, legal/infosec support). Value creation comes from reduced development overhead for interactive content, improved audience engagement and data collection, and compliance-friendly hosting for privacy-conscious customers.

Riddle Technologies AG is a Germany-based software company that provides a browser-based quiz and interactive content maker for publishers, brands and organisations. Its platform enables teams to create and embed quizzes, polls, surveys, personality tests and similar formats, with analytics, lead capture and integrations via embeds, plug-ins and an API.

The company generates revenue through a tiered SaaS subscription model, with plans ranging from Essential to Enterprise and optional add-ons such as extra users and domains. Its customers are primarily editorial, marketing and commercial teams at publishers, brands, agencies and sports organisations that require interactive content at scale, along with technical teams using the API for automation and data integration.