Nodals AI

Nodals AI operates a B2B AdTech platform that sits between advertisers and media owners. It creates value by enabling campaign activation and optimisation using publisher first-party data without transferring the underlying datasets, which can reduce privacy risk and improve data control for sellers. For buyers, the platform offers programmatic execution and uplift-focused optimisation; for media owners, it offers monetisation of proprietary audience signals while preserving ownership and control.

Nodals AI is a UK-based AdTech company building a programmatic media buying platform for advertisers, agencies, trading teams, publishers and media owners. Its platform connects buyers to publisher first-party data signals and runs custom algorithms directly on publisher-side data infrastructure, allowing campaign activation and optimisation without moving or exposing sensitive data. The company positions this approach around privacy-preserving activation, causal uplift measurement and more efficient use of media budgets.

The business appears to combine buyer-side and seller-side platform functionality. On the demand side, it provides advertisers and agencies with campaign execution and optimisation tools. On the supply side, it enables media owners to monetise first-party data while retaining control over that data. Revenue is likely generated through software access and fees tied to media spend and platform usage.