norstatpanel.com

The company operates a proprietary online consumer panel spanning 19 European countries and monetises it by selling access to respondents and data collection capacity to research buyers. It recruits and manages panel members, handles survey invitations, and compensates participants using a virtual coin system redeemable for rewards. On the client side, it offers multiple engagement models: providing sample-only respondent access for use with clients’ own survey tools, managing full-service projects including questionnaire deployment and fieldwork, and connecting the panel to Norstat’s self-service and dashboard products for ongoing insight delivery. Value is created by providing reliable, targeted, and scalable respondent recruitment and data collection, reducing time and operational overhead for organisations running quantitative research.

Norstatpanel.com is the consumer-facing online research panel operated by Norstat, a European data collection company controlled by Nalka Invest and Kirk Kapital. The panel consists of members in 19 European countries who complete online surveys in exchange for a coin-based incentive scheme.

The business supplies sampled respondents and data to research buyers rather than to panel members. Revenue is generated by selling access to this managed panel and related data collection services, via sample-only delivery, full-service research projects, and access through Norstat’s digital platforms and dashboards. Core paying customers are market research agencies, brands, and academic or institutional researchers that need online survey respondents across multiple European markets.