Northbeam

The company operates as a B2B SaaS marketing intelligence provider. It creates value by aggregating and modelling first-party data from e‑commerce stores and advertising platforms to attribute revenue to marketing activities, analyse product and creative performance, forecast media mix outcomes, and run incrementality tests. These insights help customers allocate budgets, understand channel impact, and optimise campaigns across platforms.

Revenue is generated primarily via subscription access to its cloud-based analytics and attribution suite, with feature differentiation by tier (e.g. broader analytics, multiple correlations, and more advanced tools at Enterprise level). Higher-value customers gain access to additional capabilities such as expanded correlations, media mix modelling, advanced automation, and potentially dedicated strategic support, implemented via annual contracts or bespoke enterprise agreements tied to data scale and needs.

Northbeam is a US-based marketing measurement SaaS company focused on e‑commerce and direct‑to‑consumer brands. It provides a suite of attribution and analytics tools, including multi-touch attribution, deterministic view-through attribution, media mix modelling, creative and product analytics, correlation analysis, and automated incrementality (lift) testing.

The platform ingests first-party transaction and advertising data to attribute revenue across channels and touchpoints and to inform budget allocation and campaign optimisation. It earns revenue mainly through tiered, usage-based software subscriptions with Starter, Professional, and Enterprise plans, priced by tracked data volume and processing frequency, with additional revenue from enterprise-level services and support. Its direct customers are brands and marketing teams (often Shopify-based e‑commerce) and agencies that pay for the software to measure and optimise their advertising spend.