NUNAMI

NUNAMI provides ecommerce merchants with conversion optimisation and personalisation software that is implemented through site integrations, widgets or scripts. It creates value by increasing conversion rates and average order value through exit-intent recovery flows and AI-driven product recommendations. Revenue is generated through a mix of performance-linked fees where NUNAMI shares in recovered sales and recurring software fees based on subscription and site usage.

NUNAMI is the trading brand of Exceed Solutions GmbH, a Germany-based software company focused on ecommerce conversion recovery and onsite product personalisation. Its core products help online merchants reduce cart and session abandonment by intercepting exit-intent visitors and serving AI-driven product suggestions, and by embedding recommendation widgets across webshop touchpoints. The company primarily serves ecommerce merchants, online retailers and Shopify operators.

The business makes money through a hybrid model. Its Visitor Recovery product uses performance-based pricing, taking a share of incremental revenue or orders generated, while its Product Recommendations offering uses a software subscription with a fixed monthly fee plus usage-based charges tied to page views. This positions NUNAMI as a B2B ecommerce software and martech vendor rather than a consumer platform or ad network.