Ocean Outdoor

The company operates as a premium out-of-home (OOH) media owner and operator. It secures physical sites via leases, licences or concessions with landlords and municipalities, installs and maintains large-format digital screens and projection capabilities, and then sells advertising access to this inventory. Value is created by aggregating high-visibility urban media locations, packaging them into campaigns, and enabling rich creative formats including 3D anamorphic content, live content, mobile augmented reality, projections, gamification and creator-led executions.

Revenue is derived from selling campaign packages and impressions across this inventory, plus service and production fees for custom creative builds and studio work. The company relies heavily on specialist outdoor media buying agencies and broader media agencies to channel advertiser budgets, offering rate cards, seasonal indices and various buying routes (screen-specific, network-based or impact-based). Long-term site agreements with landlords create a supply base, often involving fixed rent and/or revenue share, while agency commissions and volume rebates are incorporated into commercial terms.

Ocean Outdoor Limited is a United Kingdom-based out-of-home media owner focused on premium large-format digital out-of-home (DOOH) and related experiential formats. It operates and sells advertising on landmark screens and projection sites, and offers interactive formats such as 3D anamorphic displays, gamified screens, live broadcasts, augmented reality extensions and creator-led campaigns.

The company generates revenue by selling advertising campaigns on its owned and operated DOOH inventory, largely via specialist outdoor media buying agencies, priced predominantly on a cost-per-thousand impressions (CPM) basis. Additional income comes from bespoke experiential builds, mobile and social extensions, and project-based studio and production services. Its direct paying customers are brands, media agencies and outdoor specialist agencies buying campaigns for advertisers in the UK and selected European markets (including the Nordics and the Netherlands).