Omnidex

The company operates a supply‑side advertising monetisation platform for digital publishers. Publishers integrate the platform (via standard programmatic protocols and ad‑tech integrations) and make their digital inventory available for sale through programmatic auctions and direct insertion orders managed by the company’s sales team. The platform layers first‑party audience segments from gaming publishers and contextual signals on top of the inventory to improve yield and targeting. It also provides reporting, billing, and reconciliation to calculate what portion of gross advertising revenue is paid out to publishers.

Commercially, the company aggregates demand from advertisers, agencies, and other buying platforms, runs auctions or fulfils direct deals, collects gross media spend, and then deducts its own margin, third‑party fees, and any agreed service charges before paying net revenue to publishers. This positions it squarely as a supply‑side platform and publisher yield partner, similar in role to other SSPs named as competitors.

Omnidex Technologies Ltd operates a supply‑side advertising platform focused on helping digital publishers, particularly in gaming, monetise their ad inventory. Its platform connects publisher inventory to programmatic demand and direct campaigns, and offers a set of proprietary ad formats such as skybox, interscrollers, and video pre‑roll.

The company generates revenue by taking a retained margin or service fee from gross advertising revenue it collects from advertisers and intermediaries before remitting net revenue to publishers under bespoke revenue‑share terms. Its direct customers are digital publishers who integrate the platform and grant access to their inventory; advertisers and agencies participate as buyers of that inventory rather than as the platform’s contractual customers.